London, June 2025 - Wheely, the Swiss-founded British services company known for its on-demand chauffeuring, is delighted to announce its appointment as the Official Chauffeur of Henley Royal Regatta, one of the most prestigious events in the British summer calendar.
Taking place from 1st to 6th July 2025, Henley Royal Regatta draws over 300,000 visitors each year to the picturesque town of Henley-on-Thames, with more than 400 races featuring elite rowing talent from around the world. Renowned for its blend of sporting excellence and timeless elegance, the Regatta is a highlight of both the international rowing calendar and the UK’s summer social season.
This year Wheely will provide a tailored chauffeuring experience to elevate the guest journey to and from Henley Royal Regatta, whether attendees are heading to the esteemed Stewards’ Enclosure, the vibrant Regatta Enclosure or the Fawley Meadows Enclosure. Wheely provides exclusive access to the closest on-site drop-off and pick-up points, conveniently located by the enclosure entrances, ensuring a seamless travel experience.
Wheely will offer special fixed-rate return journeys between London and Henley, available via the Wheely app on iOS and Android.
Guests can choose from a range of services including Business, featuring the elegant Mercedes-Benz E Class; First, featuring the spacious and unparalleled comfort and style of the Mercedes-Benz S Class; and XL, featuring the Mercedes-Benz V-Class which is ideal for families and groups. Existing Wheely members have the option to travel SUV class, which features the Range Rover Long Wheelbase 4x4. Each vehicle is stocked with premium in-car amenities including bottled water, tissues, disinfecting wipes, and phone chargers.
Exclusive access for Wheely clients includes:
- Stewards’ Enclosure: A dedicated drop-off directly at the main entrance and convenient pick-up from the Wheely Lounge in the venue’s main car park.
- Regatta Enclosure: Guests enjoy the same premium access, ensuring a seamless and comfortable journey throughout the day.
- Fawley Meadows Enclosure (Official Hospitality): Guests will have the privilege of a dedicated drop-off and pick-up at the Fawley Meadows main entrance, where they can enjoy the Wheely lounge within the hospitality enclosure.
Anton Chirkunov, Founder and CEO of Wheely, comments: “We are honoured to be the first exclusive chauffeur partner of Henley Royal Regatta, an event with a storied history spanning more than 185 years. As one of only four official partners, we are proud to join a select group of distinguished brands. We look forward to creating memorable moments for guests, starting with their journey to and from the Regatta, and aligning our commitment to exceptional service with Henley Royal Regatta’s legacy of rowing excellence and tradition.”
"Wheely’s tailored offering will enhance the experience for our Members, their guests and everyone enjoying Henley in our Stewards’, Regatta and Fawley Meadows Enclosures."
Richard Phelps, Chair of the Committee of Henley Royal Regatta, adds: “We are pleased to welcome Wheely as our Official Chauffeur Partner. Their reputation for a refined and discreet service makes them a natural fit for Henley Royal Regatta. Wheely’s tailored offering will enhance the experience for our Members, their guests and everyone enjoying Henley in our Stewards’, Regatta and Fawley Meadows Enclosures, ensuring a seamless and elegant journey whether on arrival or on departure.”
Whether attending for a day of world-class racing or as part of a larger celebration, Wheely provides the ultimate way to arrive at Henley Royal Regatta 2025 in style and comfort.
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NOTES TO EDITOR:
About Wheely
Wheely is a Swiss-founded British luxury services company headquartered in London and operating in other main cities such as Paris and Dubai. For over 15 years, we have been in the business of protecting our guests' time and privacy, connecting them to the places and people that matter. Our product is a combination of a highly trained chauffeur, fine in-car experience and concierge, instantly available or pre-booked via the Wheely app.
We take on highly personal tasks for our guests — whether that’s transporting them to and from the office, picking up their relatives from the airport, safely taking their children to school, or running errands on their behalf.
We provide the status of impeccable chauffeurs driving immaculate Mercedes-Benz, including E, S and V-Class, the latest generation Range Rover Autobiography and SV, and the BMW 5-series. Our service upholds the industry’s highest standards for service, safety, etiquette, and discretion.
Wheely only works with the best chauffeurs. It invests in their qualification and training through its in-house Chauffeur Academy, which is verified by The CPD Certification Service. The academy assesses everything from etiquette and situational awareness to first aid.
Press Contact: For more information on Wheely, please contact Bacchus - wheely@bacchus.agency
About Henley Royal Regatta:
Henley Royal Regatta, founded in 1839, is the best-known rowing regatta in the world, renowned for its match-racing. It is one of the highlights of the summer sporting and social calendar in the UK, as well as the rowing calendar internationally. Over 400 races are staged at the Regatta, featuring Olympians and emerging stars from around the world. You can stay up to date with Henley Royal Regatta including race results, schedules and event information on YouTube, Instagram, TikTok, X and Facebook.
Press Contact: For any press queries on Henley Royal Regatta, please contact press@hrr.co.uk
