Henley Royal Regatta is delighted to have partnered with four prestigious brands. Bremont Watch Company, Aston Martin, Moët & Chandon and Crew Clothing have become Official Partners of Henley Royal Regatta, adding to the spectacle of the event and helping further the reputation of the Regatta around the world.
The Partners have all been chosen due to their heritage, premium offerings and synergies with Henley Royal Regatta’s values and ethos. These partnerships will help Henley Royal Regatta continue to develop the event and increase its standing as one of the premier events in the British sporting summer calendar.
As a British luxury watch brand, Bremont is passionate about reinvigorating this once booming British industry. Henley-on-Thames has always been internationally renowned for being the global home of rowing and with our manufacturing base being metres from the River Thames, the tie-up as timing partner for the Henley Royal Regatta has a lovely synergy. Given the event has never had global partners, dating back to 1839, it’s a real honour to have been asked to get involved.
Official Timekeeper Bremont Watch Company, the award-winning company producing beautifully engineered timepieces at their headquarters in Henley-on-Thames, will provide handmade mechanical stopwatches to time all races at the Regatta and will also develop a range of Official Henley Royal Regatta timepieces throughout the term of the partnership.
Members of the Stewards’ Enclosure as well as competitors past and present are able to purchase the first Henley Royal Regatta watch. The timepieces are hand-built to order and can be personalised as appropriate to each Member or competitor.
To find out more about the watch, the wider Bremont collection and the partnership with Henley Royal Regatta please CLICK HERE.
Aston Martin is an iconic marque of unrivalled heritage, so a partnership with an equally iconic event such as Henley Royal Regatta is a natural fit. We are delighted to be one of the first partners to be associated with an event that is at the heart of the British sporting calendar.
Dr Andy Palmer
Aston Martin Lagonda
Iconic British automotive brand, Aston Martin is the Official Automotive Partner to Henley Royal Regatta and will showcase a range of their luxury sports cars during the Regatta. Aston Martin have also created a special ‘Q by Aston Martin’ DB11, using the marque's bespoke personalisation service to reflect the uniqueness of Henley Royal Regatta. The one-of-a-kind sports car was on display alongside the Boat Tent shop during all five days of the 2017 Regatta.
Over the course of the partnership Aston Martin will be offering all Members of the Stewards’ Enclosure unique opportunities to experience the Aston Martin brand.
“Moët & Chandon is thrilled to be partnering with Henley Royal Regatta. It’s a quintessential summer sporting event that celebrates individual and collective achievements. A perfect place to make memories whilst enjoying a glass of Moët & Chandon."
Moet & Chandon
Henley Royal Regatta has announced a partnership with Moët & Chandon as the Official Champagne Partner of Henley Royal Regatta. The long-term partnership with the world’s largest champagne brand will see Moët & Chandon exclusively supply champagne to the Stewards’ and Regatta Enclosures.
The globally recognised brand seamlessly aligns with Henley Royal Regatta’s values and ethos; both are synonymous with quality and delivering best in class experiences. Moët & Chandon’s will help the Regatta to further expand its global reputation, whilst at the same time enhance everyone’s experience during the five days of the Regatta.
“Crew Clothing has long been inspired by the rich heritage and traditions associated with rowing. Over 25 years ago, our brand story started with two crossed oars and this signature remains central to our designs today. The Regatta shares our respect for the finest in British style and we couldn’t be prouder to play such a central sartorial role at this prestigious event.”
CEO, David Butler
Crew Clothing Company
Henley Royal Regatta is delighted to have Crew Clothing Company as its Official Clothing Partner
The partnership will see the iconic British coastal brand create a bespoke, Henley-inspired clothing collection for both men and women. The new, beautifully designed range will incorporate the Henley Royal Regatta marks alongside its signature crossed oars. The collection will launch in late Spring 2021 and will include both leisure and formalwear. Known for its classic yet stylish designs, Crew Clothing fits perfectly with the Regatta and our values of quality and quintessential British spirit.
The partnership will also see Crew kitting out the Regatta’s course officials and shop staff during the prestigious annual event, in co-branded items from the official Crew HRR collection.
To browse the Crew Clothing website visit crewclothing.co.uk
The Regatta is proud to be involved with such highly respected brands and their association with the Regatta will not only enhance the spectator experience but will mark the start of further long-term partnerships. The Stewards have always sought to retain the unique charm and character of the event and these partnerships will work in a mutually beneficial way without commercialising the event overtly.
Sir Steve Redgrave