Henley Royal Regatta is delighted to have partnered with three prestigious British brands for the first time in its 178-year history. Bremont Watch Company, Hackett London and Aston Martin have become Official Partners of Henley Royal Regatta, adding to the spectacle of the event and helping further the reputation of the Regatta around the world.
The Partners have all been chosen due to their British heritage, premium offerings and synergies with Henley Royal Regatta’s values and ethos. These partnerships will help Henley Royal Regatta continue to develop the event and increase its standing as one of the premier events in the British sporting summer calendar.
As a British luxury watch brand, Bremont is passionate about reinvigorating this once booming British industry. Henley-on-Thames has always been internationally renowned for being the global home of rowing and with our manufacturing base being metres from the River Thames, the tie-up as timing partner for the Henley Royal Regatta has a lovely synergy. Given the event has never had global partners, dating back to 1839, it’s a real honour to have been asked to get involved.
Official Timekeeper Bremont Watch Company, the award-winning company producing beautifully engineered timepieces at their headquarters in Henley-on-Thames, will provide handmade mechanical stopwatches to time all races at the Regatta and will also develop a range of Official Henley Royal Regatta timepieces throughout the term of the partnership.
Members of the Stewards’ Enclosure as well as competitors past and present will be provided with the exclusive opportunity to purchase the first Henley Royal Regatta watch. This will be hand-built to order and can be personalised as appropriate to each Member or competitor.
To find out more about the watch, the wider Bremont collection and the partnership with Henley Royal Regatta please CLICK HERE.
The Hackett brand has a strong affinity with the very best, truly British events and fittingly we have designed a modern collection that retains the unique tradition of the Regatta, yet still embodies the distinctive Hackett brand
Hackett, the premium British menswear brand, are the Regatta’s first Official Clothing Partner and are creating a capsule collection of Henley Royal Regatta clothing for ladies and gentlemen that will be available at the Regatta, as well as selected Hackett stores and on the Hackett website.
Hackett’s ability to provide attire for all sporting and social occasions made it a natural step for Hackett to become one of the initial partners of this most stylish and quintessential British event. To view the 2018 Hackett Henley Royal Regatta Collection please CLICK HERE to download the online brochure.
Members of the Stewards’ Enclosure will be entitled to an in store discount of 15% on retail price across the entire Hackett Range (subject to terms and conditions), including the Henley Royal Regatta Collection, both at the Regatta and in Hackett stores. To receive your discount, Members are requested to present their metal badge upon payment in either the boat tent or Stewards’ Enclosure shops at the Regatta, or in any one of the Hackett stores. The discount does not apply to online sales.
Aston Martin is an iconic marque of unrivalled heritage, so a partnership with an equally iconic event such as Henley Royal Regatta is a natural fit. We are delighted to be one of the first partners to be associated with an event that is at the heart of the British sporting calendar.
Dr Andy Palmer
Aston Martin Lagonda
Iconic British automotive brand, Aston Martin is the Official Automotive Partner to Henley Royal Regatta and will showcase a range of their luxury sports cars during the Regatta. Aston Martin have also created a special ‘Q by Aston Martin’ DB11, using the marque's bespoke personalisation service to reflect the uniqueness of Henley Royal Regatta. The one-of-a-kind sports car was on display alongside the Boat Tent shop during all five days of the 2017 Regatta.
Over the course of the partnership Aston Martin will be offering all Members of the Stewards’ Enclosure unique opportunities to experience the Aston Martin brand.
If you would like to be kept up to date with the latest Aston Martin news & events, and to register your interest for any bespoke Henley Royal Regatta experiences and offers in the future, please CLICK HERE.
The Regatta is proud to be involved with such highly respected British brands and their association with the Regatta will not only enhance the spectator experience but will mark the start of further long-term partnerships. The Stewards have always sought to retain the unique charm and character of the event and these partnerships will work in a mutually beneficial way without commercialising the event overtly.
Sir Steve Redgrave