Crew Clothing today announced the launch of its fifth exclusive collaboration with Henley Royal Regatta. The SS25 capsule collection celebrates the official partnership between the world-famous rowing event and the premium British coastal brand. Following the success of previous years’ collections, the new capsule range features a selection of event-ready occasionwear and casual styles, perfect for summer’s busy event schedule.
The highlight of the summer rowing season, Henley Royal Regatta is set to take place in Henley-on-Thames from 1st July – 6th July 2025. Crew Clothing’s collection in partnership is due to launch on 9th May, ideal for picking out an outfit ahead of the summer social calendar.
The epitome of elegance and sophistication, the collection draws on the long heritage of Henley Royal Regatta, which celebrated its 185th anniversary last year. This season’s standout selection of occasionwear dresses features bold, painterly florals, classic stripes and wearable geo-print designs. The collection also includes an update to the brand’s best-selling Broderie dress, back in a crisp, white, long-sleeved version. Throughout the range, a nautical-inspired colour palette is used, referencing the history of both Henley Royal Regatta and Crew Clothing, and calling back to leisurely days spent by the river.
The menswear collection offers effortlessly polished blazers, set to launch a couple of weeks later. This will include a deckchair striped version, quintessential to Henley Royal Regatta. As in previous years, the collaboration also includes a casualwear capsule collection. The range includes preppy versions of Crew’s best-selling rugby shirts, sweatshirts, hoodies and more, all embroidered with the historic Henley crest and Crew’s iconic crossed oar logo.
Head of Marketing at Crew Clothing, Naomi Parry commented, “We are absolutely delighted to be partnering with Henley Royal Regatta for another year. With its heritage and prestige, the event provides endless inspiration when designing a collection, and we’re so pleased with the selection of styles we’ve curated for SS25. The occasionwear pieces are ideal for taking you to all your events this season, while the more casual styles will be year-round staples. Henley is a real highlight in the summer social calendar, and we’re very excited to see the collection on the riverbank again this year.”
"Crew Clothing has once again captured the unmistakable spirit of Henley in this year's collection and we’re proud to see that essence reflected in every piece."
Richard Phelps, Chair of the Committee of Henley Royal Regatta said: “Both Henley and Crew Clothing are united by shared values, deeply rooted in British heritage, combining elegance with timeless style. Crew Clothing has once again captured the unmistakable spirit of Henley in this year's collection and we’re proud to see that essence reflected in every piece."
Henley Royal Regatta are proud to partner with Crew Clothing and be affiliated with this timeless collection. Prices range from £55 to £149, and will be available to buy on crewclothing.com from the 9th May 2025.
Crew will also be retailing on site at the Regatta within the Boat Tent Shop and the Stewards’ Enclosure Shop.
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NOTES TO EDITOR:
About Crew Clothing
Crew Clothing Company is a premium British lifestyle brand offering menswear, womenswear, kidswear, footwear and accessories. Founded in the back of a Salcombe windsurfing shop in 1993, Crew continues to be influenced by the coast today and maintains its affiliation to British sport, standing proudly beside partners including the LTA, Henley Royal Regatta, the PCA and Exeter Chiefs. The retailer operates over 100 stores around the country, as well as online at crewclothing.co.uk.
Press Contact: Gung Ho Communications - Faye Williamson (faye@gunghoco.com)
About Henley Royal Regatta:
Henley Royal Regatta, founded in 1839, is the best-known rowing regatta in the world, renowned for its match-racing. It is one of the highlights of the summer sporting and social calendar in the UK, as well as the rowing calendar internationally. Over 400 races are staged at the Regatta, featuring Olympians and emerging stars from around the world. You can stay up to date with Henley Royal Regatta including race results, schedules and event information on YouTube, Instagram, TikTok, X and Facebook.
Press Contact: For any press queries on Henley Royal Regatta, please contact press@hrr.co.uk
