Henley Royal Regatta today announced the launch of its second exclusive collaboration with Official Partner Crew Clothing. The SS22 capsule collection celebrates the official partnership between the world-famous rowing event and the premium British coastal brand. True to tradition, the new SS22 capsule range features a selection of event-ready occasionwear and super-soft styles more suited to relaxed days spent by the river.
The collection – available Friday 13th May – has been released in a timely fashion ahead of the highlight of the summer rowing season and social calendar, Henley Royal Regatta, taking place at Henley-on-Thames from 28 June – 3 July 2022.
Designed to hold a permanent place in every woman’s wardrobe, the collection epitomises English elegance in a colour palette that speaks to the heritage and classic styles of Henley Royal Regatta and Crew Clothing. Stand-out designs include a twist on last year’s bestselling Boating Broderie Dress in both white and a new hue: scarlet red. Nipped in at the waist and flaring into a flowing skirt, this contemporary classic is set to be a highlight along with Crew’s signature polka dot designs; from bold, oversized spots on the Midsummer Dress to ditsy prints, accented by delicate ruffle details on the Tidal Dress.
The menswear’s collection offers a complete range of crisp shirts, deck chair striped rowing blazers, polished polos and Crew’s signature rugby tops. Each design incorporates clean, sharp tailoring and contrast piping for a timeless, riverside aesthetic. The Heritage Classic Rugby is embroidered with the historic Henley crest featured alongside Crew’s iconic crossed oar logo.
Crew Clothing design director, Clare Prince commented, “we were delighted to see so many Crew customers wearing our Henley Royal Regatta collaboration at the event last year. As the best dressed event in the summer sporting calendar, it’s been an absolute pleasure to dive into the Regatta’s archives to come up with a collection inspired by 183 years of history on the water.”
Henley Royal Regatta Chairman, Sir Steve Redgrave CBE, added, “we are thrilled to be able to present the new collection from Crew Clothing. The partnership is a true collaboration which draws on our shared values and fully embodies the spirit of the Regatta.”
Henley Royal Regatta are proud to partner with Crew Clothing and be affiliated with this timeless collection. Prices range from £29 to £279 and will be available to buy on crewclothing.com from the 13th May 2022, as well as at stores nationwide.
Crew will also be retailing on site at the Regatta within the Boat Tent Shop, Stewards’ Enclosure Shop and at Fawley Meadows official hospitality.
