Crew Clothing Celebrate Partnership with the Return of Best-Selling Capsule Collection

The announcement of the collaborative collection follows news that Crew Clothing will continue as Official Clothing Partner for an additional three years.

Premium British lifestyle brand, Crew Clothing is announcing a three-year extension to its partnership with Henley Royal Regatta. To celebrate the ongoing partnership, Crew Clothing will return with its best-selling capsule collection, comprised of occasion-wear and elevated wardrobe classics. The latest offering from Crew has launched this week, ahead of the 2024 Regatta season.

Offering a versatile blend of both occasion and casual styles, Crew’s new capsule exudes timeless British style, perfect for elevating leisurely days spent riverside. Drawing inspiration from the heritage of both Henley Royal Regatta and Crew Clothing, the designs feature a captivating nautical colour palette. For women, stand-out features include delicate lace and contemporary florals as well as playful polka dots and Crew’s signature application of stripes. The new collections’ menswear offering will include a range of popular sweatshirts such as the Bowside style, varsity-inspired rowing blazers and polos alongside the brand’s signature rugby shirts. The collections’ refined tailoring and luxurious silhouettes perfectly capture the essence of riverside sophistication, accentuated by Crew's iconic crossed oars—a symbol of quality craftsmanship and heritage design.

"Our combined values and heritage make this a natural collaboration."

Crew Clothing’s Head of Marketing, Naomi Parry said, “Henley Royal Regatta is amongst the most stylish events in the summer sporting and social calendar in the UK. Our combined values and heritage make this a natural collaboration, and we’re delighted to be continuing our partnership and launching a fourth instalment of this much-loved capsule collection”

"We share so much in our heritage and tradition and the latest collection truly capture the spirit of the Regatta"

Henley Royal Regatta Chairman, Sir Steve Redgrave CBE, said, “We are thrilled to be working with Crew Clothing for a further three years, a brand whose values are synonymous with the Regatta. We share so much in our heritage and tradition and the latest collection truly captures the spirit of the Regatta”

Prices range from £49 to £225 and will be available to buy on from as well as at selected stores. Crew Clothing will once again be retailing on site at the Regatta within the Official Shops in the Boat Tent Stewards’ Enclosure and at Official Hospitality Fawley Meadows Enclosure.

About Henley Royal Regatta

Henley Royal Regatta, founded in 1839, is the best-known rowing regatta in the world, renowned for its gladiatorial match-racing. Attracting 400,000 visitors each year, it is one of the highlights of the summer sporting and social calendar in the UK, as well as the rowing calendar internationally. More than 300 races are staged at the Regatta, featuring Olympians and emerging stars from around the world. Henley Royal Regatta will be taking place from Tuesday 2nd – Sunday 7th July 2024.

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About Crew Clothing

Crew Clothing Company is a premium British lifestyle brand offering menswear, womenswear, kidswear, footwear and accessories. Founded in the back of a Salcombe windsurfing shop in 1993, Crew continues to be influenced by the coast today. The retailer operates 100 stores around the country, as well as online at

Crew Clothing Website here

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